Positioning, budgeting, measurement and the decisions that sit above any single channel.
A good marketing agency onboarding runs 30 to 45 days, starts with a full audit before any work begins, and ends with agreed priorities and reporting access, not a stack of unread…
There is no single right marketing budget, but a widely used benchmark is 7-8% of gross revenue for a small business under $5 million with healthy margins. This article walks throu…
An ideal customer profile names the type of company most likely to buy and stay, before you spend a dollar on marketing. This guide covers what an ICP is, how it differs from a buy…
Most owners compare the monthly invoice instead of comparing what that invoice has to replace. Here is what a freelancer, an in-house hire, and an agency each really give you, wher…